According to Sony Ericsson, the C901 GreenHeart's phone casing is made from at least 50 percent recycled plastics and its color comes from a water-based paint. A light sensor changes the brightness of the C901 GreenHeart's display, Sony Ericsson said, to adjust to its surroundings and consume less energy. The C901 GreenHeart includes a 5-megapixel camera with autofocus, Xenon flash and smile-shutter, and also has a 2.2-inch, 240 x 320 display, A2DP Bluetooth, a Memory Stick Micro M2 card slot and Google Maps installed. The Naite phone, pronounced "night-tee," also uses smaller packaging and is built from recycled plastics. It comes with a charger, EP300 GreenHeart, that uses 30 miliwatts, a fraction of the 200 milliwatts seen on most phone chargers. According to specs provided by Sony Ericsson, the phone has basic e-mail and texting abilities and can support video phone calls. The Naite includes a 2-megapixel camera. Sony Ericsson hopes the GreenHeart technology reduces company carbon dioxide emissions by 20 percent within six years and reduce greenhouse gas emissions by 15 percent within the same time period. "Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry-leading energy-efficient chargers," said Dick Komiyama, President, Sony Ericsson, in a statement. "Today we are announcing the next step in our sustainability strategy--the GreenHeart pioneer products-- which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business." Both the C901 GreenHeart and Naite phones will start shipping in the third quarter of 2009. Sony Ericsson also used the launch to mention its ongoing take-back program, in which consumers can send back used mobile phones that are then taken to specialized recycling centers
Sony Ericsson Thursday introduced two new environmentally friendly handset phones, the C901 GreenHeart and Naite, which Sony Ericsson said will be sold in smaller packaging, come with all-digital user manuals, use recycled materials and consume less energy overall with lower-power chargers.
Original Post
By Chad Berndtson, ChannelWeb
7:34 AM EDT Thu. Jun. 04, 2009
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